Creative direction, UI innovations and user experience of Zeitgeist Minds, Google's thought leadership conference channel on YouTube. Built in HTML5, and includes intuitive navigation, predictive search, and view history. Includes amplification content like street view, maps, and wikipedia built into the experience to give users greater context around the video topics.
Google partnered with the Advertising Club to present the 2013 Young Innovators Award. I was asked to create the co-branded promotional materials including a video call-to-action, poster and Google+ page. I designed the poster and interactive bits and directed the motion graphics.
My team was asked to help with strategy, branding, identity and a launch event for BrandLab, a new brand innovation lab at YouTube in San Bruno. I created a simple, flexible identity for use in various media and materials. Ongoing creative support and workshop attendance.
I worked with a cross functional team both internal and external to create what is being billed as the 'first shoppable video experience on YouTube' for TRESemmé. My role included UX, creative direction, and copy. Read about it here on Mashable
Concept sketches for Barack Obama's campaign presence on YouTube. Creative direction, digital strategy, UX, and design for the early discussions around the campaign especially how they could use the platform effectively to get their message out.
Creative direction, art direction, and design for The ZOO at Google/YouTube.
Manager of the design team and responsible for design excellence and brand standards, UX strategy and team process. Work with many internal and external teams and agencies to educate, ideate, and produce compelling social experiences for users and advertisers.
Creative direction, UX, and design for Kelty's 2011 web refresh as an eCommerce platform. Worked closely with multiple stakeholders to create a site thats compelling and easy to use. Online sales increased significantly after the launch.
Creative direction, UX/UI design for Pike Research. Managed all aspects of the new site from initial client interviews, strategy, information architecture and optimization, icon direction, and overseeing the development to final launch.