http://www.kylelocke.net Kyle locke Fri, 17 May 2013 11:25:42 +0000 http://www.kylelocke.net en http://www.kylelocke.net/TRESemme-v-YouTube http://www.kylelocke.net/following/kylelocke.net/TRESemme-v-YouTube Fri, 17 May 2013 11:25:42 +0000 Kyle locke 5635059 <img src="http://payload166.cargocollective.com/1/0/27354/5635059/tresemme_home900_900.png" width="900" height="822" width_o="900" height_o="822" src_o="http://payload166.cargocollective.com/1/0/27354/5635059/tresemme_home900_o.png" data-mid="30411064" border="0" align="left"/><img src="http://payload166.cargocollective.com/1/0/27354/5635059/tresemme_howto_crop900_900.png" width="900" height="1041" width_o="900" height_o="1041" src_o="http://payload166.cargocollective.com/1/0/27354/5635059/tresemme_howto_crop900_o.png" data-mid="30411055" border="0" align="left"/> I worked with a cross functional team both internal and external to create what is being billed as the 'first shoppable video experience on YouTube' for TRESemmé. My role included UX, creative direction, and copy. Read about it here on Mashable I worked with a cross functional team both internal and external to create what is being billed as the 'first shoppable video experience on YouTube' for... http://www.kylelocke.net/BK-Sign-and-Race http://www.kylelocke.net/following/kylelocke.net/BK-Sign-and-Race Sat, 04 May 2013 16:25:05 +0000 Kyle locke 442765 <img src="http://payload.cargocollective.com/1/0/27354/442765/bk1.jpg" width="670" height="384" width_o="799" height_o="459" src_o="http://payload.cargocollective.com/1/0/27354/442765/bk1_o.jpg" data-mid="5152348" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27354/442765/bk2.jpg" width="670" height="384" width_o="799" height_o="459" src_o="http://payload.cargocollective.com/1/0/27354/442765/bk2_o.jpg" data-mid="5152352" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27354/442765/bk3.jpg" width="670" height="384" width_o="799" height_o="459" src_o="http://payload.cargocollective.com/1/0/27354/442765/bk3_o.jpg" data-mid="5152359" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27354/442765/bk4.jpg" width="670" height="384" width_o="799" height_o="459" src_o="http://payload.cargocollective.com/1/0/27354/442765/bk4_o.jpg" data-mid="5152362" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27354/442765/bk6.jpg" width="670" height="384" width_o="799" height_o="459" src_o="http://payload.cargocollective.com/1/0/27354/442765/bk6_o.jpg" data-mid="5152366" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27354/442765/bk7.jpg" width="670" height="384" width_o="799" height_o="459" src_o="http://payload.cargocollective.com/1/0/27354/442765/bk7_o.jpg" data-mid="5152368" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27354/442765/bk8.jpg" width="670" height="384" width_o="799" height_o="459" src_o="http://payload.cargocollective.com/1/0/27354/442765/bk8_o.jpg" data-mid="5152371" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/27354/442765/bk5.jpg" width="670" height="384" width_o="670" height_o="384" src_o="http://payload.cargocollective.com/1/0/27354/442765/bk5_o.jpg" data-mid="5177334" border="0" align="left"/> Interactive art direction, user experience, and design for BK® Sign and Race with Tony Stewart. This microsite allowed fans to virtually sign Tony's hood and race with him at the 2010 Daytona 500. 80,000 fans participated and were able to search and view their signatures online. 2011 One Show Interactive Finalist in "Consumer Goods" category bk.com Interactive art direction, user experience, and design for BK® Sign and Race with Tony Stewart. This microsite allowed fans to virtually sign Tony's hood and... http://www.kylelocke.net/Google-ZOO http://www.kylelocke.net/following/kylelocke.net/Google-ZOO Sat, 27 Apr 2013 03:09:17 +0000 Kyle locke 5495174 <img src="http://payload159.cargocollective.com/1/0/27354/5495174/zoo_site_0000_1_900.png" width="900" height="575" width_o="1280" height_o="819" src_o="http://payload159.cargocollective.com/1/0/27354/5495174/zoo_site_0000_1_o.png" data-mid="29592186" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/0/27354/5495174/zoo_site_0001_2_900.png" width="900" height="575" width_o="1280" height_o="819" src_o="http://payload159.cargocollective.com/1/0/27354/5495174/zoo_site_0001_2_o.png" data-mid="29592388" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/0/27354/5495174/zoo_site_0003_5_900.png" width="900" height="575" width_o="1280" height_o="819" src_o="http://payload159.cargocollective.com/1/0/27354/5495174/zoo_site_0003_5_o.png" data-mid="29592483" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/0/27354/5495174/zoo_site_0003_4_900.png" width="900" height="575" width_o="1280" height_o="819" src_o="http://payload159.cargocollective.com/1/0/27354/5495174/zoo_site_0003_4_o.png" data-mid="29592391" border="0" align="left"/><img src="http://payload159.cargocollective.com/1/0/27354/5495174/zoo_site_0002_3_900.png" width="900" height="575" width_o="1280" height_o="819" src_o="http://payload159.cargocollective.com/1/0/27354/5495174/zoo_site_0002_3_o.png" data-mid="29592389" border="0" align="left"/> Creative direction, UX for a new team site for an internal Google audience of ZOO team members, sales teams, and c-level staff. Creative direction, UX for a new team site for an internal Google audience of ZOO team members, sales teams, and c-level staff. http://www.kylelocke.net/Ad-Club-of-New-York http://www.kylelocke.net/following/kylelocke.net/Ad-Club-of-New-York Sat, 26 Jan 2013 11:41:41 +0000 Kyle locke 4851590 <img src="http://payload127.cargocollective.com/1/0/27354/4851590/adclub_poster3b_900.png" width="900" height="906" width_o="900" height_o="906" src_o="http://payload127.cargocollective.com/1/0/27354/4851590/adclub_poster3b_o.png" data-mid="29775503" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/0/27354/4851590/adclub_poster_900.png" width="900" height="1029" width_o="1399" height_o="1600" src_o="http://payload127.cargocollective.com/1/0/27354/4851590/adclub_poster_o.png" data-mid="28159778" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/0/27354/4851590/gplus_900.png" width="900" height="560" width_o="900" height_o="560" src_o="http://payload127.cargocollective.com/1/0/27354/4851590/gplus_o.png" data-mid="25927152" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/0/27354/4851590/comm_900.png" width="900" height="560" width_o="900" height_o="560" src_o="http://payload127.cargocollective.com/1/0/27354/4851590/comm_o.png" data-mid="25927149" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/0/27354/4851590/Untitled-1_900.png" width="900" height="881" width_o="1163" height_o="1139" src_o="http://payload127.cargocollective.com/1/0/27354/4851590/Untitled-1_o.png" data-mid="25926818" border="0" align="left"/> Google partnered with the Advertising Club to present the 2013 Young Innovators Award. I was asked to create the co-branded promotional materials including a video call-to-action, poster and Google+ page. I designed the poster and interactive bits and directed the motion graphics. Google partnered with the Advertising Club to present the 2013 Young Innovators Award. I was asked to create the co-branded promotional materials including a... http://www.kylelocke.net/Google-BrandLab http://www.kylelocke.net/following/kylelocke.net/Google-BrandLab Tue, 11 Dec 2012 17:49:05 +0000 Kyle locke 4594256 <img src="http://payload114.cargocollective.com/1/0/27354/4594256/BL_logos_0003_4_4_900.png" width="900" height="500" width_o="900" height_o="500" src_o="http://payload114.cargocollective.com/1/0/27354/4594256/BL_logos_0003_4_4_o.png" data-mid="24502759" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/0/27354/4594256/BL_logos_0001_2_900.png" width="900" height="500" width_o="900" height_o="500" src_o="http://payload114.cargocollective.com/1/0/27354/4594256/BL_logos_0001_2_o.png" data-mid="24502014" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/0/27354/4594256/BL_logos_0002_3_900.png" width="900" height="500" width_o="900" height_o="500" src_o="http://payload114.cargocollective.com/1/0/27354/4594256/BL_logos_0002_3_o.png" data-mid="24502017" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/0/27354/4594256/BL_logos_0005_6_900.png" width="900" height="500" width_o="900" height_o="500" src_o="http://payload114.cargocollective.com/1/0/27354/4594256/BL_logos_0005_6_o.png" data-mid="24502069" border="0" align="left"/><img src="http://payload114.cargocollective.com/1/0/27354/4594256/DSC_0525_v1_900.jpg" width="900" height="600" width_o="1200" height_o="801" src_o="http://payload114.cargocollective.com/1/0/27354/4594256/DSC_0525_v1_o.jpg" data-mid="27635737" border="0" align="left"/> My team was asked to help with strategy, branding, identity and a launch event for BrandLab, a new brand innovation lab at YouTube in San Bruno. I created a simple, flexible identity for use in various media and materials. Ongoing creative support and workshop attendance. My team was asked to help with strategy, branding, identity and a launch event for BrandLab, a new brand innovation lab at YouTube in San Bruno. I created a... http://www.kylelocke.net/Google-YouTube http://www.kylelocke.net/following/kylelocke.net/Google-YouTube Tue, 11 Dec 2012 15:32:07 +0000 Kyle locke 3706597 <img src="http://payload70.cargocollective.com/1/0/27354/3706597/wall_900.png" width="900" height="614" width_o="1108" height_o="756" src_o="http://payload70.cargocollective.com/1/0/27354/3706597/wall_o.png" data-mid="19251063" border="0" align="left"/><img src="http://payload70.cargocollective.com/1/0/27354/3706597/1_YT_Sundance_Masthead_v1_900.jpg" width="900" height="1181" width_o="1280" height_o="1680" src_o="http://payload70.cargocollective.com/1/0/27354/3706597/1_YT_Sundance_Masthead_v1_o.jpg" data-mid="27922324" border="0" align="left"/><img src="http://payload70.cargocollective.com/1/0/27354/3706597/2_YT_Sundance_Brand2_London_v1_900.jpg" width="900" height="839" width_o="1280" height_o="1194" src_o="http://payload70.cargocollective.com/1/0/27354/3706597/2_YT_Sundance_Brand2_London_v1_o.jpg" data-mid="27922326" border="0" align="left"/><img src="http://payload70.cargocollective.com/1/0/27354/3706597/VW Mobile Channel_900.png" width="800" height="1000" width_o="800" height_o="1000" src_o="http://payload70.cargocollective.com/1/0/27354/3706597/VW Mobile Channel_o.png" data-mid="19251414" border="0" align="left"/><img src="http://payload70.cargocollective.com/1/0/27354/3706597/VW Brand Channel_900.png" width="900" height="1160" width_o="1280" height_o="1650" src_o="http://payload70.cargocollective.com/1/0/27354/3706597/VW Brand Channel_o.png" data-mid="19251407" border="0" align="left"/><img src="http://payload70.cargocollective.com/1/0/27354/3706597/Spy-vs-Spy_Mimicry_BC_v2c_900.jpg" width="900" height="865" width_o="1300" height_o="1250" src_o="http://payload70.cargocollective.com/1/0/27354/3706597/Spy-vs-Spy_Mimicry_BC_v2c_o.jpg" data-mid="19251306" border="0" align="left"/><img src="http://payload70.cargocollective.com/1/0/27354/3706597/Spy-vs-Spy_Mimicry_BC_v2e_900.jpg" width="900" height="865" width_o="1300" height_o="1250" src_o="http://payload70.cargocollective.com/1/0/27354/3706597/Spy-vs-Spy_Mimicry_BC_v2e_o.jpg" data-mid="19251308" border="0" align="left"/><img src="http://payload70.cargocollective.com/1/0/27354/3706597/swissYT4_900.jpg" width="900" height="582" width_o="1224" height_o="792" src_o="http://payload70.cargocollective.com/1/0/27354/3706597/swissYT4_o.jpg" data-mid="19251284" border="0" align="left"/>Creative direction, art direction, and design for The ZOO at Google/YouTube. Manager of the design team and responsible for design excellence and brand standards, UX stategy and team process. Work with many internal and external teams and agencies to educate, ideate, and produce compelling social experiences for users and advertisers. Part of a cross functional advisory team on the evolution of brand channels on YouTube. Creative direction, art direction, and design for The ZOO at Google/YouTube. Manager of the design team and responsible for design excellence and brand standards,... http://www.kylelocke.net/Google-Zeitgeist-Minds http://www.kylelocke.net/following/kylelocke.net/Google-Zeitgeist-Minds Fri, 12 Oct 2012 11:37:55 +0000 Kyle locke 4245373 <img src="http://payload97.cargocollective.com/1/0/27354/4245373/ZG1_900.png" width="900" height="522" width_o="1491" height_o="865" src_o="http://payload97.cargocollective.com/1/0/27354/4245373/ZG1_o.png" data-mid="28161259" border="0" align="left"/><img src="http://payload97.cargocollective.com/1/0/27354/4245373/ZG2_900.png" width="900" height="522" width_o="1491" height_o="865" src_o="http://payload97.cargocollective.com/1/0/27354/4245373/ZG2_o.png" data-mid="28161260" border="0" align="left"/><img src="http://payload97.cargocollective.com/1/0/27354/4245373/ZG3_900.png" width="900" height="522" width_o="1491" height_o="865" src_o="http://payload97.cargocollective.com/1/0/27354/4245373/ZG3_o.png" data-mid="28161262" border="0" align="left"/><img src="http://payload97.cargocollective.com/1/0/27354/4245373/ZG4_900.png" width="900" height="522" width_o="1491" height_o="865" src_o="http://payload97.cargocollective.com/1/0/27354/4245373/ZG4_o.png" data-mid="28161265" border="0" align="left"/><img src="http://payload97.cargocollective.com/1/0/27354/4245373/ZG5_900.png" width="900" height="522" width_o="1491" height_o="865" src_o="http://payload97.cargocollective.com/1/0/27354/4245373/ZG5_o.png" data-mid="28161267" border="0" align="left"/> Creative direction, UI innovations and user experience of Zeitgeist Minds, Google's thought leadership conference channel on YouTube. Built in HTML5, and includes intuitive navigation, predictive search, and view history. Includes amplification content like street view, maps, and wikipedia built into the experience to give users greater context around the video topics. <img src="http://payload97.cargocollective.com/1/0/27354/4245373/17honoree_site_bug_lsm.png" width="150" height="150" width_o="150" height_o="150" src_o="http://payload97.cargocollective.com/1/0/27354/4245373/17honoree_site_bug_lsm_o.png" data-mid="29730570" border="0" align="left"/> 2013 Webby Awards - Corporate Social Responsibility Creative direction, UI innovations and user experience of Zeitgeist Minds, Google's thought leadership conference channel on YouTube. Built in HTML5, and includes... http://www.kylelocke.net/Lists-Online http://www.kylelocke.net/following/kylelocke.net/Lists-Online Sat, 14 Jul 2012 20:45:58 +0000 Kyle locke 3754066 <img src="http://payload72.cargocollective.com/1/0/27354/3754066/listsOnline_0000_home_900.png" width="900" height="675" width_o="1024" height_o="768" src_o="http://payload72.cargocollective.com/1/0/27354/3754066/listsOnline_0000_home_o.png" data-mid="19515239" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3754066/listsOnline_0004_app_900.png" width="900" height="675" width_o="1024" height_o="768" src_o="http://payload72.cargocollective.com/1/0/27354/3754066/listsOnline_0004_app_o.png" data-mid="19515245" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3754066/listsOnline_0001_price_900.png" width="900" height="675" width_o="1024" height_o="768" src_o="http://payload72.cargocollective.com/1/0/27354/3754066/listsOnline_0001_price_o.png" data-mid="19515240" border="0" align="left"/> Creative direction, UX, art direction, and design for Lists Online, a Boulder, CO data start-up. Creative direction, UX, art direction, and design for Lists Online, a Boulder, CO data start-up. http://www.kylelocke.net/Volkswagen http://www.kylelocke.net/following/kylelocke.net/Volkswagen Sat, 14 Jul 2012 19:39:26 +0000 Kyle locke 3753859 <img src="http://payload72.cargocollective.com/1/0/27354/3753859/VWGUS-__autoshow_program2_900.png" width="900" height="1200" width_o="900" height_o="1200" src_o="http://payload72.cargocollective.com/1/0/27354/3753859/VWGUS-__autoshow_program2_o.png" data-mid="19514570" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753859/VWGUS-06308_Signature_Halfpg-BW-NP4_900.png" width="900" height="806" width_o="900" height_o="806" src_o="http://payload72.cargocollective.com/1/0/27354/3753859/VWGUS-06308_Signature_Halfpg-BW-NP4_o.png" data-mid="19514267" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753859/cpl_snaplock_2_portrait_900.png" width="900" height="1200" width_o="900" height_o="1200" src_o="http://payload72.cargocollective.com/1/0/27354/3753859/cpl_snaplock_2_portrait_o.png" data-mid="19514520" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753859/VWGUS-06308_John-Smith-BW-QP-NP_kl_900.png" width="900" height="1401" width_o="900" height_o="1401" src_o="http://payload72.cargocollective.com/1/0/27354/3753859/VWGUS-06308_John-Smith-BW-QP-NP_kl_o.png" data-mid="19515013" border="0" align="left"/> Art direction, concepting, and print design on various Volkswagen print campaigns during my time at CB+B. Art direction, concepting, and print design on various Volkswagen print campaigns during my time at CB+B. http://www.kylelocke.net/Volkswagen-Car-Builder http://www.kylelocke.net/following/kylelocke.net/Volkswagen-Car-Builder Sat, 14 Jul 2012 18:33:04 +0000 Kyle locke 3753721 <img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0000_package-over_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0000_package-over_o.png" data-mid="19513856" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0001_package-video_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0001_package-video_o.png" data-mid="19513858" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0002_package-peopleWant-tooltip_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0002_package-peopleWant-tooltip_o.png" data-mid="19513861" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0003_color_b-copy-2_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0003_color_b-copy-2_o.png" data-mid="19513863" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0004_color_b-copy_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0004_color_b-copy_o.png" data-mid="19513868" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0005_color_b-copy-3_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0005_color_b-copy-3_o.png" data-mid="19513871" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0006_color_interior--conflict_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0006_color_interior--conflict_o.png" data-mid="19513873" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0007_color_interior-_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0007_color_interior-_o.png" data-mid="19513877" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0008_color_interior_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0008_color_interior_o.png" data-mid="19513936" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0010_options-ground-fx_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0010_options-ground-fx_o.png" data-mid="19513888" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0009_env1_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0009_env1_o.png" data-mid="19513886" border="0" align="left"/><img src="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0011_price-summary-slim-multi_900.png" width="900" height="582" width_o="900" height_o="582" src_o="http://payload72.cargocollective.com/1/0/27354/3753721/vw_build_0011_price-summary-slim-multi_o.png" data-mid="19513891" border="0" align="left"/> Lead art direction and design for the interaction car builder on volkswagen.com. Large-scale research and usability project with many stakeholders and many iterations. Lead art direction and design for the interaction car builder on volkswagen.com. Large-scale research and usability project with many stakeholders and many...